Bvlgari Geographic Expansion

This project outlines an expansion strategy for Bvlgari, the iconic luxury brand founded in 1884. Known for its exceptional craftsmanship, bold designs, and elegance in its jewelry, watches, accessories, fragrances, and luxury hotels, Bvlgari harnesses its rich heritage, compelling storytelling, innovation, celebrity endorsements, and experiential marketing to solidify its market presence. The brand currently leverages standalone boutiques and authorized retailers as distribution channels. The proposed expansion aims to elevate Bvlgari’s brand identity, strengthen its market position, and enhance brand equity by venturing into a new, strategically chosen geographic area.

AI Insights Publication, 2024

This Travel and Hospitality project aimed to disrupt the industry by introducing the concept of “Camping in the Vineyards,” a low-cost, low-risk business model with the potential to evolve into luxury glamping. AI-generated images for the project were created using Canva, and featured in the 2024 SCAD publication, AI Insights.

Ad Campaign Project

SCAD advertising luxury class project to design and produce a new ad campaign for a luxury brand. This individual project was completed for Gucci Bloom Fragrance.